On Tuesday 9 August Commtract was delighted to host drinks with the amazing Helen McCabe to discuss what next for Australian lifestyle media?
There are few people better informed on the topic. Helen is a leader of the Australian media industry whose current role as Head of Lifestyle at Nine Entertainment puts her at the front line of digital disruption.
Previously she was Editor In Chief at The Australian Women’s Weekly, a role she redefined with iconic decisions such as replacing the traditional celebrity stories with political profile, such as that infamous shot of Julia Gillard knitting a kangaroo for Prince George.
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