Our Commtract of the month is with the Little Blue Dinosaur Foundation following the successful engagement of our communications expert, Jeff Kaplan. LBD was established in 2014 following the tragic death of 4 year old Tom McLaughlin, the son of founders, Michelle & David McLaughlin to road trauma.

The Foundation runs a road safety signage campaign promoting child pedestrian safety with local governments across Australia and is strongly focused on raising lifesaving community awareness at ‘Holiday’ periods to key road safety messages that target all road users with a timely reminder of ‘Slow Down Kids Around’ and ‘Hold My Hand’.

This is especially important for families when in new holiday destinations that experience seasonal population spikes and where roadways may lack usual familiar infrastructure which can be confusing to children. Michelle tirelessly searched via other careers sites only to be let down by the candidates at the last minute, and was finally referred to Commtract by another client, Horizon Communications.

She posted the job and within 3 days had interviewed and offered Jeff Kaplan the role. They have now been working together for 4 weeks and are well on the way to making this years’ campaign, promoting safety on the roads, a great success. Commtract loved working with such an important cause, close to home for so many and look forward to following the LBD journey. Visit the LBD website for more information.