Vloggers and Youtubers are Raising the Video Production Bar

By Eddy Gill

Do you want to get your message out by using video content? Can’t always afford to hire a production crew to help out? Want your efforts to look more professional than being filmed on your phone in the cleaning cupboard? The new raft of vloggers and youtubers are proving it can be done more easily and affordably than ever.

As a freelance camera operator/videographer and editor, it is part of my job to stay informed and on top of all the new gear and trends in video production. all the research and reviews and then publishing professional looking and sounding videos on the subject in a really timely manner.

Once upon a time when there was a new equipment release, I suspect the innovators would get the sales reps together in a room and give all the details, but these days, many well-known vloggers and youtubers will be sitting at the table or have demonstration units sent directly to them. They will publish their initial thoughts and then support that a week or two later, with a more in-depth look. Most importantly, they are also independent because they are making money from Youtube, rather than taking a fee from the manufacturers. Another reason they’re able to make money is because the cost of the gear has come down so much in recent times.

Cameras are incredibly well featured and affordable these days. Many good cameras with a lens will cost you less than $2000 and can be mounted easily at a desk. A single and affordable LED light can shine a flattering glow over you if you remain seated in the same place. Adequate sounding, directional microphones can be purchased for a fraction of the cost that they used to. You are now able to capture footage directly from your camera to your computer and get to work editing your footage almost immediately.

There are many good reasons to film yourself, obviously you can save some money in the long run but I think the best reason is that you can do as many takes as you like, review your footage immediately and then do retakes if necessary. It also gives you a chance to be yourself and experiment with your delivery.

I will gladly sit down and watch lengthy videos on my area of interest if they are well produced, well shot, well lit and the sound is good. As soon as I see unjustified shaky camera and scratchy audio I’m going to move on.

Now for the hard part – thinking of something useful to tell people in a way that they find engaging. Here is a fantastic video of a Canadian Youtuber who can show you how to build your own studio at your desk.

Happy Vlogging!


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communication strategy
communications strategy

Vloggers and Youtubers are Raising the Video Production Bar

Do you want to get your message out by using video content? Can’t always afford to hire a production crew to help out? Want your efforts to look more professional than being filmed on your phone in the cleaning cupboard? The new raft of vloggers and youtubers are proving it can be done more easily and affordably than ever.

As a freelance camera operator/videographer and editor, it is part of my job to stay informed and on top of all the new gear and trends in video production. There was a time when I would gladly pour over lengthy, written articles and dive deep into the technology but these days I find myself going more and more often to the Youtubers who are doing all the research and reviews and then publishing professional looking and sounding videos on the subject in a really timely manner.

Once upon a time when there was a new equipment release, I suspect the innovators would get the sales reps together in a room and give all the details, but these days, many well-known vloggers and youtubers will be sitting at the table or have demonstration units sent directly to them. They will publish their initial thoughts and then support that a week or two later, with a more in-depth look. Most importantly, they are also independent because they are making money from Youtube, rather than taking a fee from the manufacturers. Another reason they’re able to make money is because the cost of the gear has come down so much in recent times.

Cameras are incredibly well featured and affordable these days. Many good cameras with a lens will cost you less than $2000 and can be mounted easily at a desk. A single and affordable LED light can shine a flattering glow over you if you remain seated in the same place. Adequate sounding, directional microphones can be purchased for a fraction of the cost that they used to. You are now able to capture footage directly from your camera to your computer and get to work editing your footage almost immediately.

There are many good reasons to film yourself, obviously you can save some money in the long run but I think the best reason is that you can do as many takes as you like, review your footage immediately and then do retakes if necessary. It also gives you a chance to be yourself and experiment with your delivery.

I will gladly sit down and watch lengthy videos on my area of interest if they are well produced, well shot, well lit and the sound is good. As soon as I see unjustified shaky camera and scratchy audio I’m going to move on.

Now for the hard part – thinking of something useful to tell people in a way that they find engaging. Here is a fantastic link to a Canadian Youtuber who can show you how to build your own studio at your desk.

Happy Vlogging!


 

Other financial communications related blogs you might be interested in:

Other blogs you might be interested in:

communication strategy
communications strategy