Commtract, which launched in 2016, has more than 4,000 communications experts on its platform and has placed more than 800 roles. With the industry impacts of COVID-19, Commtract has experienced a 50 per cent growth in the number of freelance practitioners joining its platform. This mirrors the growth in the freelance industry more broadly, which is expected to reach 40% of the global workforce by 2025.
PRIA National president Leigh McClusky welcomed the partnership which will see Commtract having a visible presence across many of the PRIA’s activities, including the PRIA Jobs Board.
“Our industry is undergoing a vast shift in the way we work, both during and post COVID-19 and Commtract plays a significant role in supporting those practitioners now choosing to work as engaged freelancers,” Leigh said.
‘I’m delighted to welcome Commtract on board.”
“This year has challenged the public relations industry in unforeseen ways. Many agencies are struggling to meet the demands of clients due to the rapid transition to digital and shrinking budgets. We identified an opportunity to partner with PRIA to help guide members through this period, so they can build sustainable businesses that will continue to thrive,” said Kate Russell, , Commtract’s General Manager for Business Development.
“Like PRIA, Commtract is considered a thought leader in the communications industry. We have a similar future-focus, looking at ways the industry can innovate, change and seek out opportunity to remain competitive,” Kate said.