So, Rona has taken hold, wreaking havoc around the globe and we’re all unsure how to deal with it. No more party invites, beach holidays, retail therapy, or coffee catchups – trips to Waitrose or Woolworths are now considered a highlight.
But what can advertisers and brands do? The answer is simple.
Help people find what truly matters to them at any moment and solve their needs, which is what we do as marketers – understand how customers are searching, what they’re searching for, and why.
And there is no better source for that insight than Google Search Trends.
In 2020, marketers are facing new challenges across all sectors, and thus it’s important to gain a deeper understanding of why people are searching, by exploring Search trends to create tailored experiences that are authentic.
With millions now working from home out of necessity, consumers’ decisions about what time of day to shop, what to browse for, what to watch, read and listen to will change drastically as people establish new norms and form new habits.
In the earlier days of the pandemic, we are seeing that the priority for people was to create a comfortable working space in their homes. They valued messaging containing accurate information and worried less about the speed of service or the quality of products.
In South Africa for example, there was increased search interest for ‘essential services’ (‘essential services’), and in Turkey for (‘is it open’).