Most people will know Augmented Reality (AR) from its most commonly used format through a smartphone, where the camera overplays digital information on to the surrounding environment. But Augmented Reality (AR) is much more than that. It’s a technology that creates powerful visual tools to help people understand the world around them. And it’s not a fad.
AR is a trend that’s becoming integral to consumer’s buying habits – even before the pandemic and lockdown – with 6 in 10 people saying that they want to be able to visualise where and how a product could fit into their lives. (1)
More and more consumers are beginning to understand and accept how technology can shape and better their lives through convenience, time saving and innovation and AR helps deliver that.
By creating a visual and immersive experience, brands can engage consumers more effectively, and deliver convenience.
This is particularly true for retail, where many buyers feel the next best thing to having a product in their hands, is to be able to virtually try it on, as was the case for MAC lipstick products. Their digital campaign allowed YouTube video viewers to virtually sample products, eventually generating increased converting traffic for the brand. (2)
Facebook in particular has been pushing this early, to pioneer AR use. The first Facebook AR-related application let people try on virtual sunglasses with the aid of smartphone camera. Facebook’s AR offering since, allowed consumers to digitally try on other products and model how they look before they purchase.